Market intelligence for senior care

The right data for everyone who cares for seniors.

Sential Source maps the senior care market — the providers, the vendors, and the people inside them — so care teams find the right partners and vendors reach the right decision-makers.

Maple Grove Senior Living

Provider

Assisted living · Memory care · 6 communities

Dana RuizExecutive Director
  • Marcus LeeDirector of Nursing
  • Priya ShahLife Enrichment Dir.
  • Tom BeckerDirector of IT

Recent activity · Priya Shah

  • Presenting at a national senior living conference
  • Hosted a webinar on resident engagement
  • Quoted in an industry article

One market, two sides

Built for the people behind senior care.

Providers need the right partners. Vendors need the right contacts. Sential Source connects both sides with the same accurate, up-to-date picture of the market.

For providers

Skilled nursing, assisted living, memory care and adult day teams find the vendors that fit how they deliver care.

  • Browse vendors by category, from EHR and engagement to staffing and dining
  • See who each vendor already works with and what integrates
  • Reach the right person at a vendor without a cold sales cycle

For vendors

Software and service companies see the org charts of the providers they sell to — and who is actively looking.

  • Org charts for operators, from the executive suite to each community
  • Activity signals that show who is engaged right now
  • Build target lists by care type, region and role

The data

Know who is active, not just who exists.

A contact list goes stale. Sential Source tracks where people show up across the industry, so you see who is engaged and what they care about.

Conferences

Registrations and speaking sessions at industry events.

Webinars

Who is hosting, presenting and joining the conversation.

Industry articles

Leaders quoted, profiled and publishing in trade media.

Role changes

New hires and promotions, kept current on the org chart.

Facts, not reviews. Sential Source is information only — who does what, where, and how to reach them. No ratings, no pay-to-rank.

Who we cover

Every corner of senior care.

Providers

  • Skilled nursing
  • Assisted living
  • Memory care
  • Independent living
  • Adult day
  • Life plan communities

Vendors

  • EHR & clinical
  • Resident engagement
  • Staffing & workforce
  • Dining & nutrition
  • Pharmacy
  • Sales & marketing

How it works

From search to the right conversation.

  1. 1

    Search the market

    Filter providers and vendors by care type, category, size and region.

  2. 2

    See the org chart

    Understand who leads, who decides, and who is active in the industry today.

  3. 3

    Start the right conversation

    Reach the person who can help, with context on what matters to them.

Better data. Better partners. Better care.

Join the early access list for providers and vendors.

I am a